Tyrexpo Asia 2025 Gives Extra Milage
Tyres are among the most important aspects of road transportation. Tyrexpo Asia served as a platform to showcase the latest innovations and trends.
TyreXpo Asia is the premier exhibition driving the tyres, automotive repair & maintenance, and tyre accessories industry forward. As Asia takes the lead in the global tyre market, with emerging economies like those in Southeast Asia fuelling demand and supply, this event serves as the ultimate platform to explore the latest trends and innovations. Between 12 to 14 March 2025, some 6 000 industry professionals converged on 250 exhibitors showcasing their brands in Singapore. The event played host to this vital gathering, ensuring unparalleled networking opportunities and access to top international and regional buyers.
The atmosphere at Tyre Expo 2025 in Singapore was charged with energy as industry leaders from around the globe gathered to explore the latest innovations in tyre distribution. Representative of the industry, Neumáticos Andrés, a name synonymous with excellence in the global tyre market, shared about their experience at the show. Represented by Guillermo Blanco Martin, International Manager, the company once again demonstrated why it remains at the forefront of the industry. It was their third time to attend the show. In particular, trends identified by Martin were repeatedly mentioned by other exhibitors.
Company Focus
Founded in 1980, Neumáticos Andrés has spent over 45 years mastering the art of tyre distribution. With its headquarters in Salamanca, Spain, the company has grown into the leading tyre distributor in Spain and Portugal, and one of the top ten in Europe. Today, it is a thriving family business, now being led by the second generation, ensuring a legacy of dedication, expertise, and innovation.
Operating independently, Neumáticos Andrés boasts an impressive infrastructure, handling a total capacity of one million tyres while selling approximately 4.5 million units annually. Its vast reach extends to over 56 countries, with a primary focus on Europe. The company’s commitment to quality and reliability is reflected in its extensive portfolio, which spans more than 70 brands. These include include premium manufacturers such as Michelin, Continental, and Bridgestone, as well as tier 2 and tier 3 brands, along with select imports from China, Thailand, and beyond.
“Exhibiting at Tyre Expo 2025 was a strategic move, aligning perfectly with the company’s growth ambitions. Investing in international trade fairs is a key component of Neumáticos Andrés expansion strategy.” Martin told Asian Trucker. Such events provide invaluable opportunities to establish new client relationships while strengthening existing partnerships, according to him. The chance to engage in face-to-face discussions with clients and industry partners is an advantage that no digital interaction can replace. Having participated in three editions of Tyre Expo, and exhibiting for the second time with a dedicated booth, Neumáticos Andrés expressed immense satisfaction with both the performance of its team and the event’s seamless organization.
The company’s clientele for commercial vehicle tyres typically consists of importers who require access to a broad portfolio of brands and sizes. Martin elaborated, saying that “These clients seek a reliable partner capable of offering competitive pricing alongside superior service. Beyond pricing, factors such as quality assurance, regulatory compliance, logistics, and flexible payment options play a crucial role in the decision-making process.” This, as many at the show would echo, is a current trend in the industry. Neumáticos Andrés, with over 250 employees and a dedicated international department of more than 20 professionals, ensures that every client receives top-tier support. The company prides itself on being more than just a supplier—it is a trusted partner that adds value at every step of the supply chain.
As the global tyre industry evolves, Neumáticos Andrés closely monitors emerging trends to stay ahead of the curve. One of the most pressing challenges today is the impact of logistics on the supply chain. Ensuring consistent availability of stock while maintaining efficiency has become a critical aspect of business strategy. The company’s direct relationships with manufacturers provide a crucial advantage, allowing it to anticipate market shifts and adapt accordingly. While premium brands follow distinct strategies, there is significant room for growth in the medium and budget segments. Across all tiers, manufacturers continue to push the boundaries of performance and safety, with cutting-edge technology driving innovation.
Tyre Mega-trend
Among the most talked-about topics at the expo was the rise of electric vehicles (EVs) and the implications for the tyre industry. While all major manufacturers are exploring strategies to cater to this growing market, the long-term leader in this segment is yet to be determined. The industry is at the cusp of a transformation, and many tyre manufacturers are keenly observing developments to ensure it remains at the forefront of this evolution.
EV tires are different from regular tires because EVs have heavier batteries, require tires with strong constructions and robust rubber compounds for the extra weight and instant torque, and need to minimize rolling resistance to maximize range.
Hailing from Penang, Malaysia, Advance Tyre Automart (PG) Sdn Bhd was also participating as an exhibitor. One of the highlights on their stand was a nano-chemical technology that acts as a tyre sealant in case of punctures. “This technical advancement provides enhanced durability and protection,” said Elian Chong, Sales and Business Development Manager. Using a simple fulcrum and lever, visitors could poke a nail into an inflated tyre to demonstrate how their sealant works. This self-sealing technology is promoted by Advance Tyre Automat as a game-changer for safety and convenience. While currently available for passenger cars, the potential for adaptation to commercial vehicles remains open for further exploration.
With the rise of EVs, the industry is evolving rapidly. The increasing weight of these vehicles has driven demand for specialised tyres incorporating sponge technology, ensuring optimal performance and safety.
The exhibition itself was exceeding expectations according to the organiser. Notably, the perception of tyres has seen a transformation from a mere necessity to a money-making asset. The strong presence of both Chinese and European brands highlighted the strategic balance between affordability and high-end quality.
By Stephen Pertz, Asian Trucker
